Trends v. Fads
Posted by Essay Help on September 14, 2009Writing for online publishing can be a difficult undertaking especially considering that what may be popular today may not be so in a month or cardinal, thereby making what you wrote irrelevant.
To overcome the possibility of your words falling to the ground instead of being received by your customers’ eyes you need to determine if the content is a trend or a fad.
By trend I mean the following: the general market is making a permanent or long constituent move in a particular direction. An example of a trend would be the movement away from adjustable rate mortgages to fixed rate mortgages.
By fad I mean the following: the general market or an important segment of that market is making a temporary move in a particular direction. An example of a fad would be adjust percent mortgages.
If you update your site frequently, you can and probably should cover both trends and fads in order to capture a greater amount of market apportion. Going with “what’s hot” effectually covers the fad market for your business, piece going with whatsoever trends that the market is displaying keeps your business current with today’s business practices.
The Solution: Simply monitor your site’s content and periodically remove “fad” material in order to keep your computer fresh and relevant.
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