Press Release: Why SEO Experts Should Not Consume Press Releases
Posted by Essay Help on April 30, 2009Rumor has it that press releases are the next big abstraction in the SEO business, and many companies are disbursal apical dollars trying to compose the next big press release announcing the next big balloon breaking application. But is this really the next big abstraction?
By definition, a Press Release is a kind of news item released by the company on whom the news is being reported. As much, you will have to compete with all the other press releases and hope that your will get picked up.
Why Will Your Press Release Be Trashed?
1) Unless you are writing a press release about Microsoft, Adobe, Sony or one of the other mega-companies, or at least about a company that is relatively advantageously known, forget about it. Journalists and news editors receive thousands of press releases a day and thither is no artifact that they will act more than a quick glance. So why should you pay a company VII to eight hundred dollars for them sending your press release to thousands of editors and journalists when they are going to junk it anyway?
2) Unless you are announcing a truly revolutionary product or application (which I assume you are not since you are only interested in exploitation the professionally paid and written press release to boost your examine engine rankings), whatsoever you make up or announce much as any new free deal or new portal offering something single, your chances of being picked up are real slenderize. Yes, the PR companies will tell you that they have brobdingnagian experience in writing Press Releases that will make yours excel and get picked up but this is not accurate. The only artifact your PR is going to get picked up is if it truly is something out of the ordinary or something that no one has ever cerebration off.
3) Unless you plan to drop millions of dollars and so just by curve intensity your computer will go ahead in the examine engines, this is not a good option. Why? If you send a large number of press releases so these will be placed on the different PR companies websites main page. Since most of these home pages have a real high page rank, your computer will get a boost. The question is whether this boost is deserving the large amount of money you will put into the PR companies pocket. No it is not. Consume that money to buy (tho’ I do not recommend this) links from high-ranked websites and you will pay less and receive more benefit.
4) Any press release, even if it has been accepted, will remain on the different pages for just a abbreviated time, making the time and effort and even more so the amount of money you paid fruitless.
Conclusion:
A press release is functional if you care to contact the press and maybe get any free publicity, but it is of no consume if you care to consume it as a means in order to advance your site in the examine engines.